DPR2613 Assignment 2 Semester 2 2026 – Due September 2026

Description

DPR2613 Assignment 02
Introduction [5]
Activity 1
A recently published study, has stated that the increased competition between
Universities can force some colleges to close down their business. This is mainly a problem
for colleges with a lower number of students, but the result is a clear indicator of how the
fierce competition over students in the future could force some educational institutions
to shut down their business (Leifsson, 2012). Explain how organisations of today need to
build a clear corporate identity and corporate identity management by using the
organisation of your choice with practical examples.
[20]
Activity 2
Develop a new mission and Vision statement for the College campaign of your choice.
[10]
Activity 3
Does corporate identity management serve in an organization to get-up-and-go? chosen in
activity 1, if Yes or No expatiate your answer.

[10]
Activity 4
Corporate Strategy is radically different from all other type of strategy due to its
messiness and wide-open boundaries. Outline the key components of corporate strategy
and provide practical examples.
[15]
Activity 5
According to the Burnie Group (2016), define corporate strategy and develop a corporate
strategy for your company. Your answer must be presented in 4/5 full paragraphs (not one
word/sentence answers). Consider the following aspects in your answer:
a) What products/services you offer (including clearly defined value)
b) Who is your customer/client?
c) What markets do you serve (e.g., geography)?
d) At what price do you offer your product/service?
e) A risk management approach for your company. [25]
Conclusion [5]