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MNG3702 Assignment 1 Semester 2 MEMO | Due August 2026. All questions fully answered. Question 1 (6 marks)
Make a judgement with regard to the absorptive capacity of The Coca-Cola Company. In your
answer, define the concept of absorptive capacity (2 marks) and then make a judgement with
regard to the absorptive capacity of the Coca-Cola Company based on the four dimensions that
determine the absorptive capacity of an organisation.
(4 marks, of which 1 mark will be allocated for each one of the four dimensions of absorptive
capacity and the application thereof to Coca-Cola.)











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