Description
MNM2615 Assignment 1 Semester 2 2026 – Due 3 September 2026
MNM2615/102/2/2026
•
technological progress
• the implications of population structure for marketing
• marketing implications related to growth in mobile and internet access
Use the insights from this discussion to complete your assignment.
QUESTION 1
Provide the background of your chosen SME/SMME in no more than half a page.
(5)
QUESTION 2
(a) Discuss technological progress in Africa. (5 marks for the theoretical discussion)
(b) Explain how the chosen SME/SMME can incorporate this technological progress into its business
operations. (10 marks for the practical application of theory)
(15)
QUESTION 3
(a) Describe to the owner or manager of the identified SME/SMME the implications of population
structure for marketing. (5 marks for the theoretical discussion)
Question 4………………











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