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MNM2605 Assignment 2 Semester 1 Memo | Due 24 April 2026. All questions fully answered. QUESTION 1
a) Nikon’s research and development department plans to launch a new camera featuring enhanced quality and higher mega pixels. They are considering promoting you to lead the Consumer Recruitment Department with the goal of driving market acceptance of the new product. To secure the position, persuade management that you are the ideal candidate for the job by analysing the six steps that consumers may consider in the adoption of new product and demonstrating how each step may apply to the introduction of this new camera.
(12 marks will be allocated for the practical application with reference to Nikon. No marks will be allocated for theoretical explanations.) (12)
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