MNM2604 Assignment 2 Semester 1 2026 – Due 17 April 2026

Description

MNM2604 Assignment 2 Semester 1 2026

ASSIGNMENT INSTRUCTIONS AND QUESTIONS
To complete this assignment, you need to read the Aaylah Washable, Reusable Sanitary Towels case
study in the prescribed case study book (Nieuwenhuizen, C & Dilotsotlhe, N. 2024. Business cases from
South African companies. 2nd edition. Cape Town: Juta) and answer the questions below. Base your
answers on the case study and the theory given in the prescribed textbook (Makhitha, KM. 2025. Business
to business marketing. 3rd edition. Cape Town: Juta). You need to study learning units 4, 7 and 8 in the
study guide and chapters 6 and 13 in the textbook
NOTE: Present all the theory and the application in your own words. For some questions, you will need to
“think outside the box” and make assumptions. Always use the mark allocation as a guide to determine
how much information to include.

Read the short case study and then answer the assignment questions.

Assume the role of the marketing consultant. Advise Aaylah regarding business-to-business (B2B)
marketing by addressing the following questions:

QUESTION 1

(6 marks)

Based on the market research in learning unit 4 of the study guide, describe the primary research
approach that Aaylah should consider (3 marks for the theoretical discussion on the research
approach). Illustrate how Aaylah should apply the primary research approach in their business (3
marks for practical application).