ETP3703 Assignment 2 Semester 1 2026 – Due 22 April 2026

ETP3703 Assignment 2 Semester 1 2026

ETP3703
ASSESSMENT 2
INSTRUCTIONS: POE BUILD UP

[100]
1. Study LU 1-4 in preparation for this assessment with the chapters referred to on the prescribe
textbook.
2. Assess your environment and come up with an innovative, original, fresh business idea of your
own.
3. Watch all videos that are provided on LU 3 and 4 and learn about BMC also conduct your own
research and further reading.
4. Write an Executive Summary of your business.
3. Complete a detailed Business Model Canvas for your proposed business idea. Watch all videos
and follow closely all instructions on LU3 and LU4
4. Submit a complete detailed BMC in a single/one PDF File with the following:
• Cover page and business logo with your name and student number.
• Executive Summary
• BMC

Business Model Canvas Assessment Rubric
Category
Criteria
Points
Customer
Segments (15)
– Identification of primary customer segments is vague or missing.
0-5

– Clear identification of primary customer segments with a basic understanding of
their needs.
6-10

– Detailed identification of primary and secondary customer segments, including a
deep understanding of their needs and how they differ.
11-15
Value
Propositions
(15)
– Value propositions are unclear, not aligned with customer segments.
0-5