Description
MNG3701 ASSIGNMENT 2 SEMESTER 2 – 2024 (620712)
DUE DATE: 16 SEPTEMBER 2024
QUESTIONS:
1. a) Explain the importance of analysing the micro-environment. Briefly explain any three approaches that can be used to analyse the micro-environment.
b) Use the information in the case-study to Identify two strengths and two weaknesses.
2. Strategic leaders can analyse a particular competitor in the industry in detail by applying the four-corner analysis to predict what a particular competitor will do in the future.
a) Briefly explain ‘the four-corner analysis’
b) Identify one major competitor of Vodacom.
c) Use the four-corner analysis to analyse the competitor identified in b)
above.
3. Discuss the concept of capabilities. Thereafter, use the value chain to classify and explain any five capabilities of Vodacom.
4. Use any cell phone brand to explain the differentiation strategy.
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